Communications Social Media Director

Position Description & Duties

Promotes awareness of the purpose and actions of WI SHRM through ongoing communication efforts and branding initiatives using social media tools. Makes sure that HR Professionals, both within and external to SHRM, are fully informed of WI SHRM resources and activities by using existing and developing social media. Works closely with other Council members to ensure that the Council is portraying a consistent and professional image to its members and to the business community at large.
The State Council Director
1.    Create and facilitate the yearly communication plan with Secretary. 
2.    Facilitate state and national e-blasts for the Council. 
3.    Ensure that website content is up-to-date through regular reviews of website and work with all council members to ensure data is kept current on our web site.  
4.    Assist Secretary with the Council magazine as needed. 
5.    Assist State Council Director with gathering data to recognize new Council members and exiting Council members, including acknowledgements to their employers for allowing members to volunteer. 
6.    Assist Partnership Director with Requests For Proposals (RFPs) as needed. 
7.    Assist other Council members on various special projects and council communication for events, conferences, or activities. 
8.    Evaluates the Social Media landscape and decides what platforms will be good tools for WI SHRM
9.    Works to understand and develop an effective strategy for use of new media, giving serious consideration as to how this impacts the roles of the council’s Secretary, Membership Director, and Legislative Director
10.    Develop and maintain a cyberspace persona and become immersed in the culture and use of new media as a representative of the state council
11.    Work to educate other WI SHRM council members (and local chapters as needed) about the use of new media, both from a technical perspective and from a business approach.
12.    Collaborate with the state conference committee on the strategy for social media promotion.
13.    Develop a relationship with SHRM to understand and promote SHRM’s position on social media
14.    Consult with other state council representatives to compare best practices on use on new media with respect to promoting the state council, state conference, and chapters
15.    Attend State Leadership Conferences to assure representation for this critical area of responsibility
16.    Perform other duties as assigned by State Director

  1. Must be a SHRM member in good standing. SHRM certification highly desirable
  2. Some experience as a chapter officer desired
  3. Appointed by the State Council Director
  4. Serves a one-year term beginning the first day of January and ending the last day of December. May be reappointed for two additional one-year terms for a total service of three years.

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Contact Information


Open Position
Communications/Social Media Director

Ph:  608.262.1657

Term Start:  2/2/2024


Jeff Palkowski, MHRM, SHRM-SCP, PHR, PMQ is a Workforce Relations Manager and Divisional Disability Representative with the University of Wisconsin-Madison Division of Information Technology. He has worked in both private and public sector human resources roles and has been an active member with the Society for Human Resource Management at national, state, and local chapter levels since 2003.

Jeff currently serves as the State Director-Elect with Wisconsin State Council SHRM, SHRM Advocacy Captain for Wisconsin’s 1st Congressional District and is a SHRM Foundation Leadership Circle member. He previously served as the Director of Government Affairs, District Director Southwest and Southeast, and Communications/Social Media Director for Wisconsin State Council SHRM, and as a volunteer leader for Greater Madison Area SHRM and Blackhawk HRA chapters.

Jeff is active on social media and is Hootsuite Social Marketing Certified. He has been an invited member of the SHRM Annual Conference Influencer Teams since 2019, has appeared on HR-related podcasts including: SHRM HR Storytellers, HR Social Hour, Life in the Leadership Lane, HR Like a Boss, Be Well with Mel, and HR Break Room podcasts, and has been cited in numerous media publications. Jeff has also been designated as a “Top Human Resources (HR) Voice” on LinkedIn. He has been a frequent contributor to the SHRM Blog and posts on his personal blog, You can follow Jeff on X/Twitter (@JeffPally) and on LinkedIn.

Jeff is a certified Professional in Human Resources (PHR), SHRM Senior Certified Professional (SHRM-SCP), SHRM People Manager Qualified (PMQ), and a State of Wisconsin Notary Public. He received his Bachelor of Arts in Mass Communications-Journalism (BA) from the University of Wisconsin-Milwaukee and earned a Master of Human Resources Management (MHRM) with distinction from the Keller Graduate School of Management. Jeff has completed additional coursework at Cardinal Stritch University, Purdue University, and the University of Wisconsin-Madison.

Additional Information