Communications Social Media Director

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Position Description & Duties

The Communications / Social Media Director promotes awareness of the purpose and mission of Wisconsin State Council SHRM (WI SHRM) through ongoing communication efforts and branding initiatives using social media tools. Using existing and developing social media strategies, the Director ensures Wisconsin HR Professionals, including SHRM dual members, at-large members, and local-only members, are fully informed of WI SHRM resources and activities. The Director also works closely with other State Council members to ensure that the State Council portrays a consistent and professional image to its members and the business community.
 
Responsible To:
Past State Director and State Director
 
Responsibilities:
  • Coordinate with the Secretary and Council Administration to facilitate the annual communication calendar.
  • Promote all Council events and activities using available social media channels. Work with Council leaders to obtain content and messaging for posts.
  • Promote and amplify chapter content and posts using WI SHRM social media channels.
  • Serve as a mentor and resource to chapters with their social media strategies.
  • Coordinate, lead, and manage the Social Media Influencers Leading Engagement (SMILE) Team for the Annual State Conference.
  • Collaborate with WI SHRM State Conference Communications Committee to assist with social media promotion of their event and coordination of the SMILE Team.
  • Regularly review and share SHRM information from their resources, including the Volunteer Leader Resource Center “Campaign in a Box” tool. Maintain knowledge of SHRM social media resources, policies, and guidelines.
  • Assist with the regular review of WI SHRM website content to ensure it is accurate and up-to-date, coordinating with our Council leaders and Council Administration to maintain current content.
  • Assist the Secretary with the Council magazine, as needed.
  • Assist other Council members on special projects and council communication for events, conferences, or activities.
  • Continually monitor and evaluate the effectiveness of social media outreach and make necessary adjustments as needed.
  • Encourage growth in WI SHRM social media channel followers and monitor available statistics and analytics.
  • Consult with other state council representatives to learn best practices and share ideas as they relate to social media use by state councils.
  • Perform other duties as assigned by the Past State Director or State Director.

Core Competencies:
  • Excellent time management and organizational Skills.
  • Strong written communication Skills.
  • Team oriented.
  • Ability to advocate for the State Council and SHRM.
  • Ability to assist with recruiting potential WI SHRM State Council members.
  • Knowledge of Social Media tools (i.e., Facebook, LinkedIn, X/Twitter, Instagram).
  • Previous SHRM volunteer leader experience is preferred.

Requirements:
  • Must be a SHRM member in good standing. SHRM-CP or SHRM-SCP certification is highly desirable.
  • Regular attendance at State Council meetings is expected.
  • Attendance at the WI SHRM Volunteer Leadership Conference and annual Strategic Planning Meeting is expected.
  • Attendance at WI SHRM events is highly recommended.
  • Volunteering for three or more shifts is required if you are attending the WI SHRM Annual Conference on behalf of the State Council.
  • Regular outreach to chapter social media counterpart positions is required.

Term:
  • Appointed by the State Director
  • Serves a one-year term beginning the first day of January and ending the last day of December. May be reappointed for two additional terms for a total of three years.


Last updated:  9/30/2024
 
 

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Contact Information

 

Taylor Forshee, SHRM-CP, GPHR
Communications/Social Media Director

Em:  communicationsdirector@wishrm.org

Term Start:  1/1/2025

Biography

Taylor is an HR professional by day, a rainbow cake enthusiast by night, and a new mom figuring it all out one matcha at a time.

She began her career in human resources in 2016 and has since worked across a variety of industries, including technology, nonprofit, and wholesale distribution. Taylor currently serves as Director of Human Resources at Innovia Consulting, a Microsoft partner, where she supports the organization through a period of rapid growth, global expansion, and transformation.

Taylor’s SHRM volunteer journey began while enrolled in Human Resource Management programs at Western Technical College and Viterbo University, where she served as a collegiate chapter president at both institutions. She joined the La Crosse Area SHRM board in 2019 as Workforce Readiness Chair and later served as President; she now holds the Past President role. At the state level, Taylor joined the WI SHRM Council in 2022 as Programming Director and currently serves as Communications and Social Media Director.

A self-described lifelong learner, Taylor jokingly refers to herself as a “degree collector.” Her recent accomplishments include earning her Master of Business Administration from Viterbo University, passing the GPHR exam, and successfully recertifying her SHRM-CP.

Outside of work, Taylor is a dog mom to Benji and Linus, a part-time food photographer, and a full-time fan of bread dipped in olive oil and balsamic. Her hobbies include spending too much time on TikTok, impulsively adding plants to her garden, and dreaming about her next adventure.
 
 

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