Communications Social Media Director

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Position Description & Duties

The Communications / Social Media Director promotes awareness of the purpose and mission of Wisconsin State Council SHRM (WI SHRM) through ongoing communication efforts and branding initiatives using social media tools. Using existing and developing social media strategies, the Director ensures Wisconsin HR Professionals, including SHRM dual members, at-large members, and local-only members, are fully informed of WI SHRM resources and activities. The Director also works closely with other State Council members to ensure that the State Council portrays a consistent and professional image to its members and the business community.
 
Responsible To:
Past State Director and State Director
 
Responsibilities:
  • Coordinate with the Secretary and Council Administration to facilitate the annual communication calendar.
  • Promote all Council events and activities using available social media channels. Work with Council leaders to obtain content and messaging for posts.
  • Promote and amplify chapter content and posts using WI SHRM social media channels.
  • Serve as a mentor and resource to chapters with their social media strategies.
  • Coordinate, lead, and manage the Social Media Influencers Leading Engagement (SMILE) Team for the Annual State Conference.
  • Collaborate with WI SHRM State Conference Communications Committee to assist with social media promotion of their event and coordination of the SMILE Team.
  • Regularly review and share SHRM information from their resources, including the Volunteer Leader Resource Center “Campaign in a Box” tool. Maintain knowledge of SHRM social media resources, policies, and guidelines.
  • Assist with the regular review of WI SHRM website content to ensure it is accurate and up-to-date, coordinating with our Council leaders and Council Administration to maintain current content.
  • Assist the Secretary with the Council magazine, as needed.
  • Assist other Council members on special projects and council communication for events, conferences, or activities.
  • Continually monitor and evaluate the effectiveness of social media outreach and make necessary adjustments as needed.
  • Encourage growth in WI SHRM social media channel followers and monitor available statistics and analytics.
  • Consult with other state council representatives to learn best practices and share ideas as they relate to social media use by state councils.
  • Perform other duties as assigned by the Past State Director or State Director.

Core Competencies:
  • Excellent time management and organizational Skills.
  • Strong written communication Skills.
  • Team oriented.
  • Ability to advocate for the State Council and SHRM.
  • Ability to assist with recruiting potential WI SHRM State Council members.
  • Knowledge of Social Media tools (i.e., Facebook, LinkedIn, X/Twitter, Instagram).
  • Previous SHRM volunteer leader experience is preferred.

Requirements:
  • Must be a SHRM member in good standing. SHRM-CP or SHRM-SCP certification is highly desirable.
  • Regular attendance at State Council meetings is expected.
  • Attendance at the WI SHRM Volunteer Leadership Conference and annual Strategic Planning Meeting is expected.
  • Attendance at WI SHRM events is highly recommended.
  • Volunteering for three or more shifts is required if you are attending the WI SHRM Annual Conference on behalf of the State Council.
  • Regular outreach to chapter social media counterpart positions is required.

Term:
  • Appointed by the State Director
  • Serves a one-year term beginning the first day of January and ending the last day of December. May be reappointed for two additional terms for a total of three years.


Last updated:  9/30/2024
 
 

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Contact Information

 

Taylor Forshee, SHRM-CP, GPHR, MBA
Communications/Social Media Director

Em:  communicationsdirector@wishrm.org

Term Start:  1/1/2025

Biography

Taylor is a lifelong learner, dog mom, amateur foodographer, and adventure seeker passionate about enhancing the employee experience through empathy and dedication. Beginning her career in human resources in 2016, she has worked in a variety of industries, including technology, non-profit, and wholesale distribution. Her most recent role is HR Manager at Innovia Consulting, a Microsoft partner, where she continues to grow with the company during a period of rapid growth, global expansion, and transition.

Taylor began her SHRM volunteerism in the Human Resource Management program at Western Technical College, where she served as the collegiate chapter president for one term before serving as the collegiate chapter president at Viterbo University. She joined the La Crosse Area SHRM board in 2019 as the Workforce Readiness Chair and is now the President-Elect. She joined the WI SHRM Council in 2022 as the Programming Director and has been a part of the WI SHRM Conference SMILE Team since 2022!

Taylor will jokingly refer to herself as a degree collector when referencing her mission to be a lifelong learner. Her most recent accomplishments include a Master of Business Administration from Viterbo University, passing the GPHR exam, and successfully recertifying her SHRM-CP.

In her free time, when she is not planning her next adventure, she enjoys spending time with her husband, Jade, and two fur babies, Benji and Linus. Connect with Taylor on LinkedIn or follow her on Twitter @taylorforsheehr.
 
 

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