WI SHRM 2020 
State Conference

October 14th - 16th, 2020 **CANCELLED**
Kalahari Resort, Wisconsin Dells, WI



2020 State Conference Mega Session Speakers

Sharon Hulce   |     Laurie Ruettimann     |     Tracy Butz     |     Daniel Stewart

Thursday, October 15, 2020 – Sharon Hulce
10:15 - 11:30 a.m.

"A Well Done Professional Midlife Crisis: How to Bleed Passion & Energy Back into Your Career"
Is the joy gone from your job? Looking back on the first half of your career, do you question whether you’ve achieved your lifelong dreams? Do you worry you’ll have to stay in a joyless job for another decade (or two), just to take advantage of your peak earning years?


As president and CEO of executive search firm Employment Resource Group, Sharon Hulce has guided thousands of executives and professionals in rediscovering work-life passion and purpose. She’s made it her life’s vocation to help people realize their own life’s work. She shows you how to bleed passion and energy back into your career. If you’re experiencing a professional midlife crisis, know you’re not alone. A better future awaits.

Want to renew your love of going to work?

Key takeaways:
  • Creating your purpose and vision list
  • Analyzing your natural gifts and passions
  • How your personal and professional decisions will impact your career path
  • What is the right next step – new job, entrepreneurialism or expanding your role in your current position
Sharon Hulce is President/CEO of Employment Resource Group, Inc. (ERG) and a 24-year veteran of Executive Search industry. Sharon is known in her industry as an innovation leader and works tirelessly on not only finding the right talent for her clients; she also works diligently on the empowerment and retention of that talent. Sharon clearly understands the emotional intelligence, competencies, knowledge and social interaction necessary to integrate new hires into a corporate culture for success.

Pinnacle Talent, a division of ERG provides consulting services in areas of values alignment, retention strategies, innovation summits for high performing and high potential employees, talent planning from strategic plan and succession planning.

Sharon is a frequent speaker at national conferences. She has received many awards for her work but is most excited about being a Forbes published author of “A Well Done Professional Midlife Crisis.” To learn more about Sharon, visit her website at

Thursday, October 15, 2020 – Laurie Ruettimann
12:45 - 2:00 p.m. 

"Let's Fix Work"

Job satisfaction numbers are at historic lows, and an alarming number of employees regularly report that they are actively engaged in sabotaging their workplaces. Employers find that most of their efforts to boost morale are ineffective. Workplace expert Laurie Ruettimann has been at the forefront of workplace issues for a decade, and now she takes on the dirty secret of job dissatisfaction, holds it up to the light of day, and provides practical, honest advice for moving beyond the negatives. In this fresh, authentic talk, Ruettimann gives employees both the responsibility and opportunity to turn workplace dissatisfaction around.

Key takeaways:
  • Ability to apply the definition of self-leadership to their jobs. When people express self-leadership, they fix work by fostering a culture of accountability and responsibility. 
  • Recognize and identify the primary experiences of happy employees and explore how to implement those significant career strategies into their own work experiences.
  • Three ways to create a culture of wellbeing when they don't have direct authority. 
Laurie Ruettimann is a former human resources leader turned writer, speaker, and entrepreneur known for her commonsense style and straightforward approach to workforce issues. Her podcast, Let’s Fix Work, is one of the fastest-growing management and business podcasts on iTunes, Stitcher, Spotify, and Pandora. Laurie believes that self-leadership and individual accountability are the competencies required for the future of work.

Laurie’s career began in 1995 as an HR assistant for Leaf Candy Company, providing operations assistance and recruiting services for an hourly workforce in a manufacturing environment that was heavily unionized and staffed with immigrants from war-torn Bosnia. Since those glorious days, she’s worked at Monsanto, Alberto-Culver (now Unilever), Kemper Insurance (out of business), and Pfizer.

Laurie keynotes events all around the world, is featured on major media websites sharing wisdom and knowledge about HR and technology and is writing her second book called Let’s Fix Work with Henry Holt Books due out January 4, 2021. To learn more about Laurie, visit her website at


Thursday, October 15, 2020  – Tracy Butz
2:30 - 3:45 p.m.

"Candid Conversations That Drive Results"

Stepping up and having a difficult conversation is no easy task. It’s uncomfortable, stressful and certainly no fun. But if we choose to not say anything, the issue is likely to not get better and potentially even get worse.  

This program focuses on how to effectively engage in open, meaningful dialogue which will help us more fully understand one another and achieve enhanced, more productive and positive relationships. Learn to share tough messages in a way that maximizes candor and minimizes defensiveness, using six powerfully effective strategies.  

Key takeaways:
  • Realize how someone’s perception of intent will influence behavior during the discussion, determine the correct timing and location for it, and effectively begin the conversation in a way that invites dialogue.
  • Encourage the other person to share his/her thoughts and feelings, acknowledge your understanding of what was communicated, and ask clarifying questions so productive conversations can take place without diluting the message.
  • Reduce defensiveness when sharing a tough message and recognize natural tendencies when emotions begin to elevate—quickly correcting unintentional poor behavior and getting the discussion back on track.

TRACY BUTZ is an engaging and inspiring Certified Speaking Professional® with 20+ years of experience with clients including the U.S. Army, Motorola and Subway. She is a workplace culture expert and also a best-selling author, with her fifth book published in 2019.  Tracy’s focus is helping you make positive behavior changes in life and work. To learn more about Tracy, visit her website at

Thursday, October 15, 2020  – Daniel Stewart
4:00 - 5:15 p.m.

"Creating Powerful Employee Experiences to Drive Engagement & Retention"

The Employee Experience (EX) greatly impacts both business and people results of individuals and leaders at every level. Join Daniel Stewart in this mega session to refresh and build on the tools and systems shared at the ‘19 WI SHRM conference related to designing and managing the Employee Experience. EX captures all of the ups and downs of an employee’s journey, especially key moments. It’s about doing as well for your employees as you do for your customers. Daniel will share trends, best practices, and tools allowing you to design a stronger, more compelling employee experience in your organization. 
Key takeaways:
  • Identify what Employee Experience (EX) is, what it is NOT, and how it transcends employee engagement
  • Understand examples of how leading organizations are designing and managing successful employee experiences
  • Develop a plan for your organization to strengthen your employee experience to attract, develop, and retain the right talent
Daniel J. Stewart is a sought-after organizational consultant and coach with proven experience advising senior leaders, leading change, and designing leadership-rich organizations. He leads Stewart Leadership’s extensive consulting practice, business development, and international partnerships. He is the co-author of the award-winning book, LEAD NOW! A Guide for Results-Driven Leaders. To learn more about Daniel, visit his website at


WI SHRM is committed to keeping our conference as green as possible. We make an effort to provide all information electronically. We hope to limit use of excessive paper by offering electronic conference materials such as the conference schedule, speaker information, accommodation and travel information, and more. Please consider accessing information electronically before printing. We appreciate your efforts towards keeping the conference green as well!

Our 2020 Conference
Premier Sponsor

Attendee Registration 
  • Registration Fees
  • Activities
  • Volunteer
Conference at a Glance
Become a Sponsor, Exhibitor, Advertiser
  • Advertise
  • Exhibit
  • Sponsor
Become a Speaker
  • Speaker RFP - closed
Conference Location:

Kalahari Resort
1300 Kalahari Drive
Wisconsin Dells, WI