2024 WI SHRM
Student Conference
and Case Competition

April 6, 2024
Moraine Park Technical College
Beaver Dam Campus
Beaver Dam, WI


Conference Information

The WI State Council SHRM Student Case Competition will take place on Saturday, April 6, 2024 at Moraine Park Technical College in Beaver Dam.

In this “realistic job preview” competition, team members will leverage knowledge acquired through their studies and apply it to a realistic HR situation likely to be encountered in the work world. This competition requires integrated HR thinking, ethical decision-making, and strong communications and presentation skills.

Teams will be provided with a business case study 2 weeks before the event. Each team will analyze the case study and come up with a solution, preparing both a written executive summary and PowerPoint slides to be included in a 15-minute presentation to be submitted prior to the event. 

Prizes will be awarded:

  • 1st Place - $1,000 
  • 2nd Place - $850 
  • 3rd Place - $500

Funds will be awarded to your schools' chapter to be utilized for future SHRM programming activities and events.


Click above for a short Youtube video about the event!

Individual Eligibility
*All competing team members must be current SHRM student members with active memberships at the time they register.  SHRM Membership is $49.  Please advise if you need support for WI SHRM at in order to secure your membership as a Wisconsin SHRM student.

*You do not have to be associated with a student chapter in order to register for the event.

*All competing team members must be active students at their college/university.

*All team members must register as Student attendees to be eligible to compete.

Team Eligibility 
*We are required to have at least 4 teams to run the competition. We can have up to 9 teams. A minimum of 2 students and a maximum of 6 students may participate on each team.

*Any team that registers after capacity has been reached will automatically be placed on a waitlist. If a slot opens, the team captain will be notified. Waitlisted teams will be invited to compete in the order in which they registered.

Registration Requirements
You will need the following information to register! Each member of the team must register separately and use the SAME team name.

*A Team Captain
*A Team Name
*All Team Members

When you register, please select from one of the below five registration types:

(1) Student - University or Technical College students on a team.

(2) National SHRM Member or Non SHRM Local Member – Advisors attending with your chapter  -or- HR professionals in a local chapter or SHRM member at-large who are interested in performing a volunteer role during the games.  We will need greeters, general assistance, Case Competition Team Connectors and SHRM-Certified (SHRM-CP or SHRM-SCP) Judges.  You will be contacted directly with your final volunteer assignment/s.  Click here for more information!
(3) Speakers – Guest speakers register using this registration type.

Late Deadline for student teams to register is Monday, March 11, 2024.

Volunteer attendees may still register after that date! 

Questions? Please contact: 
Alexis Outlaw, SHRM-CP, WI SHRM College Relations Director
Emily Blakeslee, SHRM-SCP, WI SHRM College Relations Director Elect


Interested in volunteering at the event?  Click here!

Event Pricing


Event Venue

Student (College or University)
Student Chapter Admin/Advisor
SHRM Member
Non-SHRM Chapter Member



Moraine Park Technical College
700 Gould Street
Beaver Dam, WI 53916

Event Lodging



  Holiday Inn Express & Suites
311 Seippel Blvd
Beaver Dam, WI 53142
ph:  920.392.7900

All reservations must be guaranteed with a major credit card. Any cancellations must be made 24 hours prior to the arrival date or a one-day charge will be assessed.

Conference at a Glance


Volunteer Orientation

Date/Time Description
Online Virtual Meeting
Case Competition Judges Orientation -  via Zoom
Online Virtual Meeting
Volunteer Orientation -  via Zoom

Saturday, April 6, 2024: Conference Day 

Time Description
8:30 - 9:00 am Event Registration /Team Check-in/ Social Networking
9:00 - 10:15 am 9:00 AM - Introduction
9:05 AM- Welcome from WISHRM Leadership
9:10 AM - HR Conference Volunteer Opportunities
9:15 AM Opening Keynote – The Power of Doing Scary Things!
with Jennifer L. Johnson, Esq.

10:00 AM Case Competition Orientation
10:15 - 10:35 am Stretch & Network Break
10:35 - 11:35 am Case Competition Oral Presentation Rounds: 1 - 3

While Teams are waiting to compete, they will connect in guided discussion and an activity with Jennifer L. Johnson on the keynote topic: The Power of Doing Scary Things!
11:35 - 11:45 am Transition to next rounds
11:45 - 12:45 pm Case Competition Oral Presentation Rounds: 4 - 6

While Teams are waiting to compete, they will connect in guided discussion and an activity with Jennifer L. Johnson on the keynote topic: The Power of Doing Scary Things!
12:45 - 1:45 pm Attendee  & Keynote Luncheon

Lunch Keynote:  Authentic Leadership: How to Access Your Best Self with Jessica Newton
2:00  - 2:30 pm SHRM Student & Professionals Share Out: Reflections from today
2:30 - 3:00 pm 2:30 PM Awards Presentation
2:40 PM Photos
2:50 PM Congrats & Thank Yous

3:00 PM End of Event
Note: Conference agenda may change without prior notice.

Keynote Speakers

Jennifer L. Johnson | Legal Action of WI
The Power of Doing Scary Things!

About the Program:  
Join me for a compelling keynote where we explore the intricate interplay of fear, resilience, and the pursuit of success. We'll kick off by delving into the psychology of fear, the comfort zones
that often constrain us and then follow up with personal and relatable stories.

Embark on a transformative journey as we uncover practical strategies for embracing fear. Learn to identify and acknowledge your fears, cultivate a growth mindset, and summon the courage to step beyond your comfort zone. Together, we'll demystify failure, drawing inspiration from my path to becoming an attorney, and discuss the art of gracefully pivoting in the face of unexpected challenges.

In the closing moments, reflect on the essence of fear and practical steps for managing life's challenges. Remember, setbacks are not failures but opportunities to learn. I leave you with an empowering message: Embrace the courage to pivot, learn, and soar.

Key messages, themes and ideas:

The Nature of Fear
  • Psychology of fear and its impact on us
  • How does fear paralyze us and why do we often remain in the “comfort zone”?

Stories of fear

  • Personal experiences  
  • Relatable experiences

Strategies for Embracing Fear

  • Identify your fears and recognize when you are being fearful or “safe”
  • Developing a “growth mindset”; being brave 

Dealing with Failure

  • You didn’t lose, you learned
  • Learning how to pivot  


  • Recap
  • Words of Encouragement
Outcomes of your session:
  1. Ability to identify fears
  2. Learn steps for managing fears/challenges
  3. Learn about “growth mindset”
About the Speaker:  Jennifer L. Johnson was born and raised in Milwaukee, WI. She earned her bachelor’s degree in psychology from Marian (College) University in 2005 and her law degree from Indiana
University Robert H. McKinney School of Law in 2014.

Her legal career officially began in 2016 at Legal Action of Wisconsin, a nonprofit law firm in Milwaukee. In her role as a staff attorney, she specialized in poverty law, assisting clients with low incomes in addressing legal barriers to employment. She effectively litigated against civil legal matters like driver’s license suspensions, owed court financial obligations and expungable convictions.

In 2019, she assumed the firm's inaugural position as Director of Diversity & Inclusion. Her expertise lies in promoting cultural intelligence and fostering an inclusive environment by increasing awareness of unconscious biases, implementing targeted DEI programs, and facilitating meaningful dialogue while achieving cultural transformation within the organization.

She actively participates in the State Bar of Wisconsin, most recently she was re-elected by District 2 (Milwaukee) as a Governor for the Board of Governors and re-appointed to the Diversity Inclusion and Oversight Committee. Additionally, she has served on various boards
and committees including: the Wisconsin Association of African American Lawyers, the Public Interest Law Section, the Communications Committee (still an active committee member), and the Local Bar Relations Committee. This past October she was inducted into the WI Law Fellows 2023 class.

In her personal time, she serves as one of the newest members of the Board of Trustees for the Old World Foundation and recently completed a 4- year commitment to Big Brothers Big Sisters. Her most noteworthy role is that of mother to her 2-year-old son, Eko (“echo”).



Jessica Newton | Parallel Design & Coaching LLC
Authentic Leadership:  How to Access Your Best Self


About the Program: Today, it is critical for professionals across demographics, but especially young professionals, to embody an authentic leadership style in order to thrive in a modern, diverse, and ever- changing workforce and job market. Contrary to pervasive norms, professional achievement does not necessarily demand that people possess a set of characteristics that promote assimilation, over-extends their efforts to convince people of their worth, or exclusively serves to please the interests of others. Rather, our paths to achievement can allow us a more fulfilling and empowering professional experience, including demonstrating our strengths authentically, developing our craft at a pace that is right for us, and cultivating meaningful and supportive community.

Traditional forms of leadership development place a hyper-focus on performance without the consideration for essential tools that promote personal/professional growth and development like strengths-based affirmation, personal reflection, self care, and relationship building.
Authentic leadership expands on these concepts by bringing a focus to the tools that help people achieve goals for themselves and with their teams through dynamic empathy, critical thinking, advocacy skills.

Attendees will accomplish the following from this keynote:
  • Expand their concepts of and opportunities around leadership via the themes above  
  • Define what authentic leadership means for themselves
  • Identify personalized goals for pursuing authentic leadership as part of their professional development
About the Speaker:  Jessica is a coach and consultant based in Milwaukee, WI. She has a Master’s Degree in Psychology, and she brings over 15 years of experience in organizational design, community- based engagement, and human service work to her practice.

She takes a human-centered approach to learning about the problems that individuals and teams are dealing with. Through leadership coaching and strategic facilitation, she works with her clients to determine a meaningful path towards making their goals a reality.

Jessica believes in the importance of cultivating well-being and purpose in the problem-solving and goal-seeking process, and she is committed to making sure people feel empowered and supported every step of the way.


Contact Information

Terleen Cheslock

Alexis Outlaw, SHRM-CP
College Relations Director

Phone: 414.382.6104
Term start:  01/01/2022


For the last 14 years, Outlaw has held positions focusing on the functions of Human Resources and Education (K-12 and Higher Ed). Outlaw's experience in executive-level recruitment, talent acquisition, and employee incentive programming has helped shift the organizational culture of a variety of organizations and promote change management. In K-12 and higher education settings, she has passionately served in the public, private and charter sectors, most recently serving for four years, as the Director of Admissions and Enrollment at St. Joan Antida High School, an all-girls school.

Outlaw currently serves as an Assistant Professor of Business Administration and Human Resources at Mount Mary University. Previously she was at Alverno College, her alma mater, serving as Assistant Director of Admissions - High School Recrutiment, Adjunct Faculty in the School of Business, as well as the first Director of Diversity, Equity, and Inclusion. It has been a pleasure for Outlaw to be able to serve in all-girl educational spaces and promote college to prospective students and families.

Outlaw got her credentials to be a certified professional of Human Resources by taking the SHRM – CP exam in the summer of 2020. Outlaw served on the Executive Board of Directors at Highland Community Montessori School, is a current member of Milwaukee Metro Society for
Human Resource Management, serves as the Vice President of Membership for the Milwaukee Chapter of the National Association for African Americans in Human Resources (NAAAHR), is a Director of Diversity, Equity, and Inclusion at Alverno College, and teaches as adjunct faculty, Human Resources, Business and SHRM certification courses.

In her spare time, Outlaw enjoys watching sports (Go Milwaukee Bucks Go!..... Go Seattle Seahawks Go!), golf, cooking, hosting and MCing social events, and spending time traveling with her eleven-year-old son Che (like Hey but with a C).

Additional Information