| Presentation Submission Management | |
|---|---|
| Conference Year: | 2015 |
| Presenter Information | |
| First Name: | Maren |
| Last Name: | Hogan |
| Certification: | |
| Title: | CEO |
| Organization: | Red Branch Media |
| Address: | 4383 Nicholas Street Suite #202 |
| City: | Omaha |
| State: | Nebraska |
| Zip: | 68131 |
| Phone Number: | 4025770760 |
| Alternate Phone: | |
| Fax: | |
| Email: | maren@redbranchmedia.com |
| Website: | redbranchmedia.com |
| Biography: | Maren Hogan is a seasoned marketer, writer and business builder in the HR and Recruiting industry. She is the founder and CEO of Red Branch Media, an agency offering marketing strategy, marketing and PR outsourcing, and though leadership to HR and Recruiting Technology and Services organizations internationally. A consistent advocate of next generation marketing techniques, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the global recruitment and talent space. Hogan speaks and writes on all career and workforce related subjects. Her clients include Fortune 500 companies and SMBs around the globe. A serial entrepreneur, she sold one of her first companies in 2010 and another in 2012 to New Media Expo. Hogan received her Bachelor of Science in Communications and has been serving in B2B marketing for over 14 years. She has served as Chief Marketing Officer and board member for over ten companies in the last seven years. |
| Is at least 50% of your job duties a direct function of human resources? | Y |
| Have you had a HR, Leadership or Management related book published in the last 10 years? | N |
| My company has been an exhibitor at the conference within the past three years. | N |
| My company has been an sponsor at the conference within the past three years. | N |
| My company has been an presenter at the conference within the past three years. | N |
| ________________________________ | |
| Correspondence | |
| PresentationInformationSeparator | |
| Presentation Contact First Name: | Maren |
| Presentation Contact Last Name: | Hogan |
| Presentation Contact Title: | CEO |
| Presentation Contact Organization Name: | Red Branch Media |
| Presentation Contact Address: | 4383 Nicholas Suite #202 |
| Presentation Contact City: | Omaha |
| Presentation Contact State: | Nebraska |
| Presentation Contact Zip Code: | 68131 |
| Presentation Contact Phone: | 4025770760 |
| Presentation Contact Email: | maren@redbranchmedia.com |
| ________________________________ | |
| Reference Information | |
| Reference Conference Name: | South by Southwest |
| Reference Presentation Date: | 2012-03-09 |
| Reference First Name: | Craig |
| Reference Last Name: | Fisher |
| Reference Organziation: | Talent Net Live |
| Reference Title: | CEO |
| Reference Phone: | 652293923 |
| Reference Email: | cfisher411@gmail.com |
| ________________________________ | |
| Presentation Information | |
| Presentation Title: | CEO |
| Presentation Format: | 75 Minute Concurrent Learning Session |
| Presentation Track: | Strategic/Business |
| Methodology: | N/A |
| Presentation Topic: | Human Resource Expertise |
| Ability Level: | Advanced 10 plus |
| HRCI Credits: | NO |
| HRCI Number: | N/A |
| Program Overview & Learning Objectives | |
| Program Overview: | "Hiring and Managing from the Ground Up: Building Your Brand Internally and Externally" Based on lessons Hogan has learned while building her firm Red Branch and from working with the foremost vendors in the HCM space, she’ll share strategies and ideas culled from her 3 years of growing a one woman consultancy into an international marketing and advertising agency. From startup hiring tips, to managing a diverse team, to planning out employer branding initiatives, Hogan will tell you how she did it, where she went wrong and how building and managing the team right created the need for technology enablement. Learn how to hire from the ground up, manage without fear and implement change no matter where your team resides…and get the tools and processes to do it! You’ll leave with solid workflows, a branding calendar and tool recommendations to make 2016 the year you hire right, no matter what size your organization is. Speaker Outline: I. Introduction: Story that illustrates how hiring and managing any team is difficult if you don’t have an HR background. - When I realized that the point in this story wasn’t only my issue, but an issue of thousands of other business owners. - Point out the difference between understanding a concept and actually implementing it within your own company. II. Each of the below sections will have a sample of deliverable attached (available for download or distribution). - Branding the company comes first. Unless you do that correctly, sourcing will be impossible. Acknowledge that is more difficult for those with less control in large organizations. (Branding calendar) - Sourcing: Find out where the talented people are. - Recruiting: Tool list - Interviewing: Tool list, best questions - Screening/Selection: Speech and script - Setting expectations/Onboarding: Training schedule, speech - Management: Tools and Workflows - Comp & Benefits: Questions to ask, your funnel III. Summary |
| Learning Objective 1: | 1) How to rely less on busy work and more on workflows and repeatable processes. |
| Learning Objective 2: | 2) How to use tools and technology to reduce bottlenecks and logjams in the recruiting and management process. |
| Learning Objective 3: | 3) How to adjust the “status quo†on HR initiatives to more accurately reflect your organizational priorities. |
| AV Equipment Information | |
| Additional Equipment: | Internet Access,Hand Held Microphone,Overhead Projector |
| Additional Equipment Special Request: | |
| ________________________________ | |
| I understand that if I am selected to present I am responsible for providing my own laptop for my presentation. | Y |
| Co-Presenter Last Name: | N/A |
| Acceptance of Terms | |
| Yes I Accept Terms: | Y |
| ________________________________ | |
| Co-Presenter Add | |
| Do You have any Co-Presenters: | NO |
| Co-Presenters | |
| Co-Presenter First Name: | N/A |
| Co-Presenter Last Name: | N/A |
| Co-Presenter Certification: | N/A |
| Co-Presenter Title: | N/A |
| Co-Presenter Organization: | N/A |
| Co-Presenter Address: | N/A |
| Co-Presenter City: | N/A |
| Co-Presenter State: | N/A |
| Co-Presenter Zip: | N/A |
| Co-PresenterPhone: | N/A |
| Co-Presenter Alternate Phone: | N/A |
| Co-Presenter Fax: | N/A |
| Co-Presenter Email: | N/A |
| Co-Presenter Website: | N/A |
| Co-Presenter Biography: | N/A |
| Do you have another Co-Presenter to Add: | N/A |
| Co-Presenters2 | |
| Co-Presenter2 First Name: | N/A |
| Co-Presenters2 Last Name: | N/A |
| Co-Presenter2 Certification: | N/A |
| Co-Presdenter2 Title: | N/A |
| Co-Presenter2 Organiation: | N/A |
| Co-Presenter2 Address: | N/A |
| Co-Presenter2 City: | N/A |
| Co-Presenter2 State: | N/A |
| Co-Presenter2 Zip: | N/A |
| Co-Presenter2 Phone: | N/A |
| Co-Presenter2 Alternate Phone: | N/A |
| Co-Presenter2 Fax: | N/A |
| Co-Presenter2 Email: | N/A |
| Co-Presenter2 Website: | N/A |
| Co-Presenter2 Biography: | N/A |
| Do you have another Co-Presenter to Add 3: | N/A |
| Co-Presenters3 | |
| Co-Presenter3 First Name: | N/A |
| Co-Presenter3Last Name: | N/A |
| Co-Presenter3 Certification: | N/A |
| Co-Presenter3 Title: | N/A |
| Co-Presenter3 Organization: | N/A |
| Co-Presenter3 Address: | N/A |
| Co-Presenter3 City: | N/A |
| Co-Presenter3 State: | N/A |
| Co-Presenter3 Zip: | N/A |
| Co-Presenter3 Phone: | N/A |
| Co-Presenter3 Alternate Phone: | N/A |
| Co-Presenter3 Fax: | N/A |
| Co-Presenter3Email: | N/A |
| Co-Presenter3 Website: | N/A |
| Co-Presenter3 Biography: | N/A |
| Do you have another Co-Presenter to Add: | N/A |
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| Co-Presenter4 First Name: | N/A |
| Co-Presenter4 Last Name: | N/A |
| Co-Presenter4 Certification: | N/A |
| Co-Presenter4 Title: | N/A |
| Co-Presenter4 Organization: | N/A |
| Co-Presenter4 Address: | N/A |
| Co-Presenter4 City: | N/A |
| Co-Presenter4 State: | N/A |
| Co-Presenter4 Zip: | N/A |
| Co-Presenter4 Phone: | N/A |
| Co-Presenter4 Alternate Phone: | N/A |
| Co-Presenter4 Fax: | N/A |
| Co-Presenter4 Email: | N/A |
| Co-Presenter4 Website: | N/A |
| Co-Presenter4 Biography: | N/A |
| Submittal | |
| Thank You | |